A little about me

Hi, I’m Karey. A recovering perfectionist and people pleaser,
it took me years to learn to listen to my inner voice- the one that couldn’t see myself at a traditional 9- 5 pm, the one who said it was ok (and needed!) to find time for fitness as a mom, the voice that said if I can envision it, it exists. I live to help my clients break patterns that aren’t serving them and wake up to all that life has to offer- free of guilt.

I became a mom in 2010. It was the most rewarding experience of my life. As a mom, I felt immense guilt wanting to take care of myself- especially working out. I realized that with a full cup, I could take care of everyone a thousand times better. I also loved the physical changes I noticed eating well and exercising. The confidence changed how I conducted myself- I started setting boundaries, I went after things I wanted. I stopped believing the programming I was taught- views on work, money, relationships to name a few. We absorb so much unconsciously that forms our thoughts and feelings. I launched my first digital business in 2013. I started constructing my dream life- a flexible schedule to see a lot of youth baseball games at the top of the list.

I had my first 5 figure month three months later and put in my resignation as the school nurse. I opened PROTEINHOUSE Gilbert in 2017 and launched a variety of other projects and income streams. I joke that fitness was my gateway drug. My favorite thing to do is to help others transform their lives in ways they never thought possible- to show people the magic that they all hold inside.

I want to help you do that. I want that for you, too.

Karey Northington

My podcast is centered around 3 specific topics – business growth, personal growth, and fitness. Learn from the business moguls in [How They Built It] and check out the training and nutrition tips in the [FIT] episodes. The personal development sections focus relationships- both with ourselves and others.


We believe in the power and energy of women working together to achieve their dreams. But we also know that chasing those dreams requires more than just talking about them. We’ve created a community experience where women harness the power of their failures and successes to implement concrete strategies and to develop their heart-centered endeavors.

When you join a cohort of The Bia Collective, you’ll gain access to top-tier coaching from Karey Northington and Heidi Busche for a reduced rate with TWICE as much value.

Local to Gilbert Arizona?

What clients are saying

Throughout my career in the fitness industry, I never concerned myself much with marketing and business tactics. I moved up through brute force, not through intelligent strategies. I decided to hire Karey Northington for consulting and a 2-hour call led to the doubling of my income over the course of the next year. I am so grateful for her advice as I am now positively impacting more people and earning more income, which allows me to pursue bigger dreams and ventures. Thank you, Karey.

Bret Contreras

The Glute Guy,
Inventor, Scientist,
Strength and Conditioning Expert

This past year I decided to start my own coaching business to help other women after going through my own personal fitness struggles. Karey has helped me build a brand from the ground up! I’m grateful to have sound processes in place to take my business in a wonderful direction I never thought possible. Her mentorship has also been key to having confidence in myself. She truly believes in her clients and has been there for me every step of the way! I sincerely believe I would not be where I am today if it wasn’t for Karey. Hands down it’s been a wonderful decision to work with her and I would do it all over again and again!

Alice Moore