We believe in the power and energy of women working together to achieve their dreams. But we also know that chasing those dreams requires more than just talking about them.


Bia is the Greek goddess
of force and raw energy.

We think that describes entrepreneurial women pretty well.

We believe in the power and energy of women working together to achieve their dreams. But we also know that chasing those dreams requires more than just talking about them. We’ve created a community experience where women harness the power of their failures and successes to implement concrete strategies and to develop their heart-centered endeavors.

When you join a cohort of The Bia Collective, you’ll gain access to top-tier coaching from Karey Northington and Heidi Busche for a reduced rate with TWICE as much value.

This is for you if:
  • You hate wasting time
  • You want to stop feeling like you are spinning your wheels
  • You have no idea what content to consume first and what to apply to your business
  • You know that you don’t know it all
  • You want the benefits of having a C level team without paying to put them on staff
This is NOT for you if:
  • You think there is only one way to do something
  • You’d rather let your own experience be your guide, not the experience of others
  • You don’t want to put in the effort to learn, you’d rather someone do it all for you
  • You aren’t willing to dream BIG
  • You haven’t fully embraced the abundance mindset

The BIA includes

Monthly group coaching calls with hot seats and guest mentors

Invitation to our exclusive retreat weekend

Complimentary tickets to our hosted events

On-boarding one on one including goal setting and strategy specific to YOU

Bonus trainings and teachings in our private Facebook community

Accountability partners and weekly office hours to stay in momentum

Frequently Asked Questions

YES! The combination of one on one coaching with the group component ensures that you’ll know exactly what to do next and will feel comfortable contributing. I can’t begin to explain the time I wasted without direction Googling, watching YouTube, and more spinning my wheels. The fastest way to get up and running is to join forces with those who have “been there, done that”.

Always check with your tax advisor but most likely YES!

You’ll learn current strategies for program design, marketing, operating systems, team building, content creation, email list building, attracting your ideal clients, branding and messaging clarity, and creative ways to deliver a unique experience to those you service.

The next component is the space creation for your project. This includes dealing with changes in interpersonal relationships, schedule changes, self-care, and breaking through old patterns that no longer serve us. We focus on overall health and wellness and as a fitness professional, I love to help you with all THREE transformations: financial, physical, and psychological.

I’ve seen SO much in the 7 years I’ve been an entrepreneur. I have experience with 2 physical locations as well as various digital businesses that have all been profitable and successful. I’ve had teams as independent contractors as well as full salary. I’m also currently IN THE GAME so you will see me in the trenches with you, not on the sidelines.

The hot seat concept has been an integral part of my learning in entrepreneurship. During the hot seat, we each weigh in on what’s working for us and what we need support in creating. Each team member- including Karey and Heidi- gives insight and solves problems. Not only does this create an epic array of potential solutions, but hearing each other’s points of contention sparks creativity. Not to worry, we don’t put you on the spot. This is at your comfort and pace!

We strive to keep the groups small and intimate so you get the MOST out of the group component and everyone gets individual attention from us, too. We have filled our founding members’ group. There will only be 20 women accepted into the program.

Meet the


Gilbert, AZ

Karey Northington is a former nurse and stay- at- home mom turned serial entrepreneur. She is the owner of Karey Northington Fitness, ProteinHouse Gilbert, and STRONGER bootcamps as well as co-owner of Northington Fitness and Nutrition. She has built a multiple six-figure earning fitness business, six-figure consulting business, and seven-figure grossing restaurant concept. Karey has been teaching others to do the same as a business coach since 2017. Her signature talk, Building a Debt- Free Online Business is wildly popular and her framework has helped her clients earn the income they desire online and taking back their freedom.


Portlan, Or

Heidi Busche is a Ph.D. dropout. After completing her M.S in Political Science, Heidi completed her course work and exams in the pursuit of her doctoral degree in the same field. But something wasn’t right. This work wasn’t aligned with her. So she pivoted, big time. After a few sales jobs and a gig as a crime analyst (!), she discovered that coaching is her passion. Heidi left that cubicle life in October 2018 to turn her full attention to her business, Heidi B Coaching. In 2019 she self-published her first book, Relationship Ready: How I Stopped Fucking Randos and Started Cupcaking my SoulMate. She is a speaker, author, and full-time cheerleader (coach).

How do I invest?

Monthly Investment

$2,000 Deposit


For the following 6 months upon acceptance into program

One Time Investment

Save $1,000


One time payment and make no future payments

What clients are saying

Throughout my career in the fitness industry, I never concerned myself much with marketing and business tactics. I moved up through brute force, not through intelligent strategies. I decided to hire Karey Northington for consulting and a 2-hour call led to the doubling of my income over the course of the next year. I am so grateful for her advice as I am now positively impacting more people and earning more income, which allows me to pursue bigger dreams and ventures. Thank you, Karey.

Bret Contreras

The Glute Guy,
Inventor, Scientist,
Strength and Conditioning Expert

This past year I decided to start my own coaching business to help other women after going through my own personal fitness struggles. Karey has helped me build a brand from the ground up! I’m grateful to have sound processes in place to take my business in a wonderful direction I never thought possible. Her mentorship has also been key to having confidence in myself. She truly believes in her clients and has been there for me every step of the way! I sincerely believe I would not be where I am today if it wasn’t for Karey. Hands down it’s been a wonderful decision to work with her and I would do it all over again and again!

Alice Moore

Local to Gilbert Arizona?